PROVO, Utah— Nu Skin Enterprises hired Don Jagoda Associates (DJA), a New York-based agency, to handle its new “Keep Your Age a Mystery” photo challenge. Nu Skin distributors and their customers in more than 50 countries will have the opportunity to show how their use of Nu Skin’s ageLOC anti-aging products are helping them defy their age. The contest Web site also includes interactive games and will highlight international winners, who will be selected based on their youthful appearance relevant to actual age; winners will be eligible for prizes including vacations and celebrity-style photo shoots.
Dan Chard, president of global sales and operations, Nu Skin, said the ageLOC skin care products are driving international business at a tremendous level. He added, “This photo challenge celebrates sales representatives and preferred customers who embody Nu Skin’s spirit of ‘living young’ and have chosen to use Nu Skin’s ageLOC products to help maintain their youthful appearance.”
DJA has developed contests and sweepstakes for several major organizations. However, Suzanne Gulbransen, senior vice president, said the scope and international reach of the Nu Skin challenge is “unprecedented.”