Do you ever notice how expensive skin care products are? Well, for women they are more expensive. WBZTV.com pulled some prices from the shelves, revealing women have more out-of-pocket expenses in order to wash their face, lather their hair and spice up facial features with foundation and mascara.
They reported on numerous personal care products such as eye creams— for men $9.99, for women it was $5 more; pain medications aimed at menstrual woes were $1.50 more than the same medication for standard aches and pains; and the exact anti-aging cream for women was $5 more than the version for men.
Whether it’s the inclusion of expensive ingredients or the eye-catching packaging used on products marketed to women, personal care products adhere to tiered pricing.