GENEVA—Firmenich, a privately-owned company in the fragrance business, is opening a new affiliate in Dubai, United Arab Emirates. The affiliate aims to strengthen Firmenich’s presence in the Gulf Region, enabling it to deepen its understanding of local consumers and markets, and to bring the region’s manufacturers, as well as multinational companies, its fragrances. Firmenich Dubai includes a team dedicated to fine fragrance sales, marketing and development for the Gulf Region.