PROVO, Utah— Nu Skin Enterprises Inc. introduced its ageLOC Future Serum to more than 10,000 sales reps at its launch in Japan; the product line is marketed as “genLOC” in Japan. The anti-aging serum is designed to preserve the skin and reduce the appearance of aging.
Truman Hunt, president and CEO, said: “We continue to believe that ageLOC will be the biggest global product launch in Nu Skin history and are pleased to begin the roll out in Japan. We are committed to fueling the positive trends we are seeing in Japan and believe that the introduction of ageLOC will help in generating distributor enthusiasm in this important market. Our proprietary ageLOC products enable our sales representatives to take advantage of the accelerating growth in the anti-aging industry, which is expected to grow by 73 percent in Japan by 2015. We’ll continue the global roll out of ageLOC next month as we launch new ageLOC skin care products in the United States, Europe and Latin America.”
Nu Skin Japan also announced Makoto Kuro-O, M.D., Ph.D., associate professor of pathology at the University of Texas Southwestern Medical Center, as a new member of its Anti-Aging Scientific Advisory Board. Dr. Kuro-O will also serve as the chairman of the Nu Skin Japan Scientific Advisory Board, providing his insights on gene-based anti-aging science.