MARKOVCI, Slovenia—Vitiva entered the natural soap and bath products market with INOLENS® 4, an all-natural rosemary formula for extending shelf life and stability of natural soap and shower gel. According to the company, recent trials showed adding INOLENS 4 to natural soaps extended shelf life up to 50 percent in comparison to BHA or BHT (at 200 ppm), even at low dosages of 40 ppm of active ingredient. When used in higher dosages, this rosemary formula can be complementary to soap and gel fragrance. . It is oil-soluble and can be made water dispersible to fit different formulations. It also is available in liquid and powder forms.