LAS VEGAS—Women in their 40s want to look like they are in their 20s, and want these results to come from cosmecutical products offered at their spas. In a presentation at SupplySide West, Ameann DeJohn, chief executive officer and market development consultant, Ameann Solutions, guides luxury spas and retailers on how to give high-end results to consumers.
She said in today’s anti-aging obsessed world, companies must offer advanced treatments, including facials with advanced technologies and skin analysis; non-invasive quick laser treatments; injectables that address wrinkles, fine lines, sagging skin, thin lips, and lack of volume; and clinically proven products that are safe and effective. She also suggested combining retail and services with packages, offering services by naturopathic doctors, and providing holistic and alternative therapies.
Spas may also build profit by creating their own product line. However, the spa should first assess the concept, research, budget, development, marketing and testing of the new line.