WAYNE, N.J.—Topline Products Co. introduced a new line of certified organic beauty products and packaging to target the environmentally conscious cosmetics buyer. The paraben -free organic makeup, complies with EcoCert natural and organic cosmetics standards. Topline formulations include natural substances to capture consumer and environmental respect while promoting ecological awareness throughout manufacturing and packaging.
Topline’s new organics line uses coated biodegradable paperboard instead of traditional plastic packaging components. Slim compacts for powder and heat-filled lip color feature a mirrored lid with hidden magnetic closure. Tubed products, such as lip-gloss, mascara and liquid eyeliner contain paperbound wand applicators. Organic lip colorant is also available in a no-applicator-needed squeeze tube package.