NEW YORK—HBA Global Expo enhanced its New Products Innovation Showcase to provide attendees with more information and inspiration for future product development plans and to revitalize existing brands. Taking place September 15 to 17, at the Javits Center in New York, HBA Global Expo is the largest product development event in the cosmetics, fragrance, skin care and personal care industries.
Once again, Mintel teamed up with HBA and Happi magazine to sponsor the New Product Innovations Showcase featuring HBA exhibitor's new products as well as the latest innovative finished beauty goods selected by Mintel's analysts. These products will be featured in daily Innovation Zone Tours at 12 p.m. in Booth 1463 and 1476.
"In the New Products Innovation Showcase at HBA, attendees will be able to see first-hand some of the new products, ingredients and technologies that are shaping the industry today," said Nica Lewis, head consultant for Mintel Beauty Innovation. "We look forward to providing industry insight and global trend analysis of what's hot and what's next in this dynamic industry."