KIRKLAND, Wash.—This summer, due to changes in regulations in Europe, consumers will have a more difficult time finding natural sunscreen protection since most manufacturers of natural sunscreen have left the market. However, Lavera beauty brand is offering a full line of natural sunscreen products without the harmful ingredients that may affect hormones or even lead to cardiovascular disease (CVD).
The new European regulations for sunscreens now require certain levels of UVA protection that are challenging to achieve with all-natural ingredients, and have caused many European manufacturers, including Dr. Hauschka, Weleda and Sante Verde to pull products off shelves. But with natural cosmetics sales worldwide approaching $7 billion and U.S. sales of natural and organic cosmetics and toiletries growing at 20 percent a year, Lavera remains committed to providing a formulation that meets these new European standards.
Lavera’s products, available at Target.com and Laverna.com, include: Baby & Children Sun Screen SPF 30, Anti-Aging Sun Screen SPF 20, Self Tanner for Body and Sun Spray SPF 30 Neutral.