Muttenz, Switzerland—Specialty chemicals expert Clariant launched a new application concept strategy to approach the particular needs of fast-growing personal care market segments. Its concepts for men‘s care and wet wipes apply Clariant‘s expertise, its broad portfolio of innovative skin care and hair care lines, and extensive manufacturing and R&D support, in a focused way to help customers more easily meeting the demands of their sectors.
Clariant Men’s Care Concept
Soothing men‘s skin needs a different approach to achieve the desired external perceptions of attractiveness, younger appearance, successful life, women’s interest, presence and power. Clariant focuses its men‘s care concept on broadening cosmetics product range for men with product lines for cleansing, shaving for sensitive skin, hair care, and skin, face and sun care. It improves customers’ ease of choice and product development efficiency by clearly identifying the specific ingredients and formulations from Clariant’s broad personal care product portfolio that are suited to men‘s care applications.
In terms of performance attributes, Clariant’s men’s care innovations are tailored formulations that deliver:
• Texture: non-fatty, non-sticky moisturizer with quick absorption, silky and light skin
• Skin Feel: revitalization and soothing skin
• Activity: innovative formulation against dandruff, gentle to the scalp
• Effect: easy spreadability, invisible, long lasting
Clariant Wet-Wipe Concept
While baby wipes continue to dominate the global wet-wipe market, the anticipated general increase in other wipe applications such as facial cleansing and makeup remover wipes, personal hygiene wipes, antibacterial and disinfection as well as insect repellent wipes and last not least wipes for sun care and self tanning is driving Clariant’s goal to ensure the end-manufacture of convenient cosmetics without compromise.
Clariant’s wet-wipe concept focuses its complete portfolio of ingredients on the following areas to bring maximum quality and convenience to manufacturers and consumers:
• Quick and Easy: concentrates for swift production
• Best Stability: micro emulsions
• Clear and Economic: up-to-date cleansing formulations
• Skin Feel: skin soothing oil fluids/skin caring lotion formulations
• Tailored Solutions: pre-blended concentrates and single materials
• Optimum Safety: preservation at lowest possible dosage