AVIGNON, France—Naturex is taking steps to streamline its operations and step up its corporate identity. To better serve its customer base in varied markets, Naturex will operate through three business units—Food & Beverage, Nutrition & Health, Personal Care—offering specific extract product ranges, and supported by corporate resources in sourcing, production, R&D and sales and marketing.
At the same time, Naturex unveiled a new logo and graphics. The addition of a tagline, “Ultimate Botanical Benefits,” underscores the company’s corporate identity. Naturex plans to introduce the new graphics gradually to all commercial literature; however, it noted it will demonstrate its commitment to environmental protection by using up existing stocks and replacing them as necessary.