Whole Foods Launches Body Care Line

AUSTIN, TX--After introducing standards for body care products earlier this year, Whole Foods Market, a natural and organic foods supermarket, has launched four new product lines that meet the Company’s Premium Body Care Standard but also come from mission-driven companies intent on making a difference. “Premium Body Care was created by the Whole Foods Market Quality Standards team, so our customers know that when they see that seal, they can be 100 percent confident that those products are the best available,” said Jeremiah McElwee, Whole Foods Market senior Whole Body coordinator. “We are bringing the purest body care items the market has ever seen to our customers. These exclusive products cannot be purchased anywhere else and each product line is truly unique.”

The products are currently available in the stores’ Whole Body departments. They do not contain the ingredients banned on the Premium Body Care Standard list and have not been tested on animals. The lines include organic baby care with Peter Rabbit™ Organics – ‘Garden Fresh’ Baby Care Products; products developed using marine botanicals and ocean vegetation with Depth Body Care; sustainable skin care using unrefined shea butter from Alaffia Sustainable Skin Care; and products designed specifically for teenage skin and bodies from Teens Turning Green.

• Peter Rabbit Organics’ ‘Garden Fresh’ products by EcoNatura® features USDA-certified organic ingredients such as juices, oils and extracts derived from renewable resources. The name of the product line was inspired by author Beatrix Potter’s beloved children’s classic The Tale of Peter Rabbit.
• Depth Body Care products were developed by two marine biologists whose passion for the ocean inspired them to create the products in hopes of raising awareness and appreciation of life below the surface. Depth products are 70 percent organic and enriched with marine botanical extracts and organic Aloe vera. Depth products use species of marine algae that thrive in the ocean and are regenerating so their use causes no harm to ocean ecosystems.
• Using sustainably harvested, traditionally extracted, unrefined shea butter as the primary ingredient in Alaffia’s premium handmade lotions, creams and soaps, company founder Olowo-n’djo Tchala strives to preserve indigenous African natural and renewable resources that are culturally, economically and ecologically sustainable. In 2008 alone, Tchala has donated more than $22,000 from sales of Alaffia exclusives at Whole Foods Market. The money has been used to purchase and ship 1,400 bicycles to Togo to allow disadvantaged children, mostly girls, to have transportation to and from school as part of Alaffia’s Bicycles for Education project.
• Whole Foods Market has aligned with Teens for Safe Cosmetics, a Bay-Area nonprofit composed of teenagers on a mission to make cosmetics safer, to launch a line of natural and organic body care products “for teens by teens” called Teens Turning Green. For the first time, an eco-friendly body care line has been created to specifically provide teens with the highest quality and safest products. Hand-selected by teens for safety, sustainability, and practicality, the Teens Turning Green line is a collaboration of inspiring green companies and Teens for Safe Cosmetics. The line features nine products created specifically for teenage skin and bodies and include Benedetta, Depth, EO Products, and Pomega5, Alaffia, Astara and Terra Naturals.