HBA Global Expo Offers Marketing Conference Program

NEW YORK—The Marketing Conference Program at HBA Global Expo will offer the latest information and insight to industry executives wanting to build or enhance a brand. The program is organized into three segments: marketing, technical and naturals; and each will focus on a specific element within the overall personal care, fragrance, well-being and cosmetic production cycle. The program will offer 25 sessions focusing on strategic brand development, packaging, design and display, as well as industry trends and forecasts.

HBA Global Expo is one of the largest product development events for the cosmetics, fragrance, personal care and well-being industries and will take place on September 9 to 11 at the JacobK.JavitsConvention Center in New York. The conference will kick off with a keynote address by Nicholas Perricone, M.D., who will discuss anti-aging and inflammation.