Croda Represented in Nigeria

EDISON, N.J.—Croda International announced that the subsidiary, Advantage Research Lab Limited (AR-L Nigeria), of Advantage Research Lab LLC (AR-L), a consulting firm specializing in product development solutions for suppliers and manufacturers of finished cosmetic products, will serve as Croda’s sales agent in Nigeria. AR-L Nigeria will introduce Croda’s technology in the Nigerian personal care marketplace, which has expressed a  growing desire for quality ingredients and technologies . The consulting firm will conduct workshops on Croda’s materials and offer technical training for local cosmetic, sales and marketing groups, as well as introduce cosmetic science to higher education institutions. AR-L Nigeria will also partner with the Manufacturing Association of Nigeria to help promote cosmetic chemistry.

“AR-L establishes partnerships that will help develop new, high quality products that meet the demands of the ethnic industry,” said Patrick Obukowho, founder and president, AR-L. “This is an area that has not made improvements in many years, but there are new technologies out there from suppliers like Croda that will help produce quality products with the functionality that consumers demand.”