Mintel Rehires Katie Gross, VP Beauty, Personal Care

Mintel Group named Katie Gross as VP of beauty and personal care division for the United States and Canada, based in Chicago. This new position will report to Jane Henderson, global president of the beauty and personal care.

As VP of America and Canada, Katie will direct the published and custom business. Her wide-ranging experience includes the beauty industry, as well as consumer research. Katie Gross rejoins Mintel from Toluna, the largest global online panel company, where she managed a large sales team, pioneered new methodologies relating to online qualitative and quantitative research, as well as many other development initiatives.

For the three years prior to her four-year tenure at Toluna, Katie held an increasingly responsible position at Mintel within the custom research department, managing board-level projects and key accounts.

Before joining Mintel initially, Katie worked in marketing for many established brands.

"We are delighted to welcome back Katie," Henderson said. “Katie will bring a tremendous skill base and energy to the role. Our new product ‘link’ has raised the bar and is now the leading industry standard in Beauty research; helping our clients answer what is next. We have experienced Katie’s professionalism in her last employment with Mintel, therefore we are no stranger to her determination to do a great job for our clients."

Katie commented, “I am looking forward to embracing the challenges and opportunities existing within the US region. It is already great to be back at Mintel, with such amazing new products."