What You See Isn’t What You Get

We all want to be young; or rather, we all want to look young. Society has a fixation with youth that is almost unparallel to any other “social obsession”. But with obsession comes desperation, and many consumers are falling victim—spending hundreds of dollars a month on anti-aging products promising to deliver vigorous results. But their willingness to spend a fortune comes as no surprise with convincing marketing terms like “clinically proven” and “dermo-clinical”.

Unfortunately, the cosmeceutical market is glared at through incredulous eyes as marketing terms are splattered on labels with no real evidence to back them up. Consumers are banking on more than just wishful thinking and empty-marketing ploys that are only hurting the industry’s credibility.

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