Grooming the Girl

ROCKVILLE, Md.—A Packaged Facts market report, “Teen and Tween Grooming Products: The U.S. Market,” details the growing market for the teen/tween personal care products market. According to the firm, the 2007 marketplace value was $7 billion, but is expected to yield $8.5 billion by 2012. Drivers include premium brand images, “pop-prestige” retail outlets, their growing worldliness of issues and causes, and companies’ marketing tactics such as mass advertising, flash mobs and text messaging.