Forecasts of growth and increased sales are blessing the personal care and beauty foods/nutricosmetics market. According to Azom.com the personal care market has grown 3 percent since 2005 and will continue to have a healthy incline of 2.2 percent CAGR through 2014. Consumers are increasingly interested in anti-aging products and the benefits of preventively working toward healthier skin.
A growing sector of the market is nutricosmetics. The idea of ingestible beauty is catching on, as Kline Group set the net worth of the global nutricosmetics market at $1.5 billion in 2007, projecting it to reach $2.5 billion by 2012. The Asian and European regions are leaders in ingestible beauty pulling in 41 percent and 55 percent of sales, respectively, according to NutraIngredients.com. Japan is the most matured nutricosmetic market, as they are the inventors of nutricosmetics; but other regions aren’t too far behind. Their pervasiveness and availability allow for a more profitable market in Europe and Asian; whereas the United States is still in the early stages of developing a fruitful market.
Azom.com named the United States as second—behind Europe—in the personal care ingredient market. Polymers are taking the lead, accounting for 32 percent of the market; and surfactants only following shortly behind, accounting for 23 percent of the market share, by volume. The green personal care market is also looking up, as plant-derived surfactants surpassed the growth of conventional surfactants by more than 2 percent.
These numbers are promising, and the beauty market as a whole is showing signs of healthy progression. Formulators and manufacturers of personal care products, including beauty-from-within should be hopeful in these market projections.