Putting your best foot forward in the beauty industry may translate into claims supported by clinical trials and, in turn, the consumer’s favor. But label claims may come under a new light as EU’s foot comes down to set some new regulations. Currently, these youth-touting, anti-aging beverages that deliver beauty from the inside-out are regulated as a food; EU’s regulatory reform to nutrition and health claims may affect that, leaving its mark on beauty product label claims.
Additionally, substantiated claims hold more weight in the consumer’s eye. According to Leatherhead Foods, a successful functional food is largely a result of the claims it makes. It seems consumers prefer clinically back, data-substantiated claims versus consumer reviews.