HAIFA, Ill.—Frutarom Industries Ltd. launched its new branding for its activities in 46 locations world wide. Its new branding includes colorful elements for each of Frutarom's different products and solutions segments: Oranges were chosen to represent Frutarom's Taste abilities and its proficiency with flavors and food systems; chili expresses Frutarom's Savory Solutions abilities to create fresh, tailor-made products for the convenience food, meat, fish and delicatessen industries; Frutarom Health, which provides health ingredients for the nutraceutical, pharmaceutical and functional food industries, is represented by the Echinacea flower and the coffee tree image, chosen to symbolize Frutarom's activity in the field of flavor and fragrance ingredients.
Each element has been placed on a white background symbolizing naturalness. The combination of the nature symbols characterizes the synergy between Frutarom's businesses and the unique added value offered to each customer.