“I’ll take one order of my beauty cosmetic with a side of functionality, please.” That seems to be the direction consumers are headed, according to Euromonitor International. It seems recession-chic products focused on functionality are the wave of the new economy, and luxuriousness is taking a backseat to “What can my personal care products do for me?”
Marketing angles are also shifting, moving toward an emotional appeal, as consumers are looking for a personalized connection. And the idea of beauty is taking on a new face as well. It’s no longer just about the outer appearance, but it spawning out into medical and health.