Formulating a product with high bioavailability, high efficacy and easy-on-the-stomach delivery is not a simple task. As consumers raise the bar, expecting more out of their supplements and functional beverages, including a desire for firmer, wrinkle-free skin, formulators need to step up to their demands. Dietary supplements have an appeal to beauty buyers, as they can deliver wanted results without delivering calories or unpalatable flavors.
An article in GCI Magazine online stated companies may have an easier time increasing its nutricosmetic offerings via beverages and dietary supplements versus other avenues. Companies such as Aveda and Nestle have already delved into this concept with products that incorporate red grapes, raspberries and cold-pressed oils; and soft gel companies like Capsugel are offering product combinations for companies looking to offer supplements for the “beauty from within” category.